Top Natural & Healthy Cosmetic Brands in 2025 – Latest Updates on Știrinoi.com
- Jul 2
- 2 min read
Consumers today are more invested in clean ingredients, sustainability, and transparency. Here at Știrinoi.com, we cover the most impactful natural cosmetic brands in 2025, blending global trends with authentic local insights.

1. Top 5 International Brands
According to The Good Trade, these stand out as top organic brands in 2025: cocokind, Ursa Major, True Botanicals, OSEA, and Herbivore Botanicals .
Madara Cosmetics (Latvia): ECOCERT certified, FSC packaging, Baltic organic botanicals .
Forest Essentials (India): Ayurvedic, cruelty-free, globally expanding .
Natura Siberica (Russia): Wild Siberian herbs, available in 40+ countries .
O’right (Taiwan): Circular economy pioneer—recycling shampoo bottles, carbon-neutral .
2. Emerging European Players
Twin Skin (Ireland): microbiome-focused skincare with floral hydrosols .
Coohe: vegan, chemical-free, fully sustainable product line .
Ere Perez (Australia): botanically driven and highly underrated .
3. Romanian Standouts
Sabio: handmade, vegan, cruelty-free soaps and creams .
Deplin: artisanal, small-batch soaps, oils, body butters .
La Terre Cosmetics: Romanian brand featured in Douglas, nature-inspired .Legacy names: Gerovital, Herbagen, Elmiplant, Hera Medical—natural formulas with local heritage .
Interesting Facts
Brands now use upcycled ingredients like apple peels and coffee grounds—reducing waste .
Clean Beauty Awards tested 700 products and granted 74 honors to clean beauty leaders like O’right .
“Transformational luxury” brands (Ffern, Cosmoss) integrate folklore, compostable packaging, and storytelling .
Opinions & Perspectives
Investors prioritize brands with strong fundamentals, authentic stories, and sustainable models .
Reddit highlights: “OSEA Malibu – ocean-inspired skincare with serious hydration game” .
Cosmopolitan emphasizes strict non-toxic and recycling standards in modern clean beauty .
O’right praised as a circular economy leader and carbon neutral model .
Conclusion
Natural cosmetics are now crucial for both personal care and ecological impact.
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